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Introducing: HANRO

by Pivotal Digital 03 Feb 2023
Introducing: HANRO

Well… if they’re classy enough for Ms Monroe to show off like that

SocksFox is on a mission. A mission to bring you the best underwear, socks, sportswear, pyjamas, and accessories made in Europe. And we want you to meet our latest featured brand: HANRO.

HANRO is a quintessentially Swiss company - their pants, bras, pyjamas, and more are all stylish, luxurious, and innovative. For more than 130 years, they have used top quality, natural fibres to create an ever-evolving catalogue of under- and outerwear.

They’re real masters of design, with the skills to seamlessly combine current trends with their old school values. And… did we mention they’re one of our favourites?

In this post, we’ll tell you a little bit about HANRO’s history, design process, and the materials they use. And, of course, we’ll go into all the things we love about them and their products.


HANRO brand logo

Really fancy pants!

Step back in time with us to 1884. Knitwear pioneers Albert Handschin and Carl Ronus have just founded their first factory in Liestal, Switzerland. They put their heads (and their names!) together to create the HANRO brand. And from here, they begin to produce high-quality woollen underwear on specially designed machines.

Their product range has expanded over the years to reflect changing trends and tastes. In the 1930s, in response to the demand for more feminine silhouettes, Albert’s granddaughter Madeleine created a revolutionary range of ultralight brassieres.

At the same time, her brother was working on developing the new jacquard knitting machine, making this business a real family affair!

Today, HANRO manufactures top-quality loungewear, leisure outerwear, and nightwear, too. They are always innovating fabrics and coming up with fresh new designs that reflect seasonal changes. And through it all, they remain remarkably true to their roots, inspired by Albert and Carl’s original designs.

It goes (almost) without saying – HANRO’s products stand the test of time.

Over the last 130 years and longer:

  • They have made ‘delicates’ worn by soldiers and movie stars alike.
  • World War 1 soldiers from every camp went into battle wearing HANRO underwear.
  • Marilyn Monroe was pictured in a pair of their pants.
  • Oscar-winning actress, Nicole Kidman, modelled the HANRO Cotton Seamless shirt 1601 in Stanley Kubrick’s 1999 film, ‘Eyes Wide Shut’.

They’ve even won an award of their own! HANRO was named Designer of the Year 2016 at the Salon International de la Lingerie, beating 500 other lingerie brands to win this prestigious title.


Happy couple wearing HANRO underwear at home

Feel at home in your own skin

From the very beginning, HANRO has used only the highest quality natural fibres to create their products. Back then, this meant wool. These days, they use a mixture of premium cotton, delicate silk, and Swiss yarns, as well as, of course, the finest quality Merino wool.

You’ll also consistently find this innovative bunch at the forefront of sustainability. Currently, they’re delving into some exciting exploration of cellulosic fibres like TENCEL – one of the most luxuriously soft materials your skin will ever enjoy (that’s also environmentally considerate).

HANRO’s manufacturing process begins with the selection of its materials. Then, the designers get to work on their sketches. When they’re happy with their designs, they hand-make prototypes and display them on custom-made mannequins to check the style and the fit.

No job is too small for this brand when it comes to luxury and comfort.

Indeed, even when the final products are being made, some elements are still painstakingly crafted by hand. These include the exquisite French Leavers lace that adorns some of their bras and camisoles.

And all this comes together to create luxurious underwear, loungewear, and nightwear that’s guaranteed to have you feeling comfortable in yourself as well as in your pjs!


What we love about HANRO

The levels of love and innovation that goes into these products is incredible (and we genuinely can’t get enough of them!). Every single fabric HANRO creates is unique. The seamless, hemless finishes on all their products is the highly desirous result of a design process that’s been honed over the course of 130 years and still reaches for new levels of perfection.

HANRO underwear is sleek, soft, and a little bit (dare we say it?) sexy. Perfect for everyday comfort and special occasions. It’s no wonder people love it.

And so, it comes as no surprise to see their solid 4- and 5-star average ratings from over 750 verified reviewers. Here are just some of the incredible things that their customers have said about them:

“I’ve always loved the quality, design and durability of HANRO products.”


 “Beautiful cotton, always keep [their] shape, washes really good and very comfortable against my skin.”


“Excellent quality, stylish and comfortable.”


 “Very nice bra and very comfortable. I would definitely recommend it. Will purchase in another colour for sure. Definitely my favourite brand now I’ve found it.”


With such phenomenal public support (as well as lifelong fans within our own ranks), HANRO was never a brand we could go without here at SocksFox. We always knew they’d go down an absolute treat – and we’re pleased to say, we were right!

Since our early days, HANRO has been one of our best-selling brands. And it feels so right to support such a special brand – one with not only downright fantastic products, but an impressive commitment to sustainability, no less.

A brand that learns from the past, cherishing their local, natural fibres, while keeping an eye on the future, championing modern methods with fibres like TENCEL. Oh yes, there are a number of reasons we love HANRO.


Don’t miss out on these fpant-tastic items!

HANRO’s underpants and shirts have long been a big hit with movie stars. Might as well wear good knickers if you’re going to show them off in a white dress over the subway, right?

But don’t think you’ve got to be an A-lister, mister, to look and feel great in what they make.

This brand has been creating super comfy, high-quality underwear for men and women for over a century. Their products are designed for everyday wear. Here, you’ll find seamless designs with a thoroughly modern flair. Their briefs have even survived war zones, so you know you’ll be secure both buying and wearing them.

Our range of HANRO products contains an array of items, styles, and fits, so you’ll be sure to find something you love.

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Welcome to SocksFox is owned and operated by Zapzero Ltd (referred to in these terms as SocksFox). We provide access to the website ('website') and sell our products to you subject to the following terms and conditions. The following terms and conditions of sale constitute a binding agreement between SocksFox and its customers, which applies to all purchases made on the website, by telephone or email.

  You agree to review these terms and conditions prior to placing future orders to ensure you are aware of the current terms and conditions in place at that time. You agree not to change these terms of sale from the form presented by us. All other terms and conditions including those in any order submitted by you are expressly excluded and shall have no effect.

1. Your Account

When you use the website, you are responsible for maintaining the confidentiality of your account and password. You should contact us immediately if you have any reason to believe that your password is being, or is likely to be, used in an unauthorised manner.

Please ensure that the details you provide us with are full and correct. Let us know immediately if any changes need to be made to correct the information you provided on registering.

SocksFox reserves the right to refuse access to the website, terminate an account, remove or edit content, or cancel an order at our discretion. If we cancel an order, any payment made will be returned to you.

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We take the security of our customers and website very seriously. We will only collect information about you that you have specifically and knowingly provided, for example your contact details and card information. This information will be used to deliver your ordered products to you, process your payments and communicate with you about your orders.

Zapzero Ltd, utilises a to offer secure communications by encrypting all data to and from our site. The padlock helps you know that you are on an authenticated legitimate website and that your transactions will be secured.

Your payment details and credit card numbers will only be shared with our payment providers Braintree or PayPal for the purpose of processing your orders. When you place an order via our website SocksFox will not be privy to your credit and debit card information. If you place your order by telephone as soon as your payment has been inputted your card details will be securely destroyed and disposed of. SocksFox does not store any credit or debit card information.

We will only send you our offers and product news by email if you have chosen to opt in. You can remove yourself from our mailing list at any time.

View our Privacy information page for more information.


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All orders submitted by you on the website (or our customer services team by telephone or email) represent an offer for contract. You are seeking to enter into a contract with SocksFox when you place an order. We reserve the right to refuse your offer for any reason.

SocksFox will send you an order confirmation email confirming receipt and details of your order. Your order represents an offer to SocksFox to purchase a product which is accepted by us when we dispatch that product to you.

Only when we dispatch the goods together with a dispatch note will a binding contract be entered. Any products on the same order which have not been dispatched as yet do not form part of that contract.

You can review the details of the orders you have placed and their current status by logging into Your Account. If you choose to shop as a guest you will not be able to review the details of your current or previous orders. 


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Our email newsletter (usually sent fortnightly) and occasionally the website offer promotions, which may require the use of a discount code. Our policy is that only one discount code to be allowed per order.

All discount codes and product special offers unless stated otherwise, will end at 12 noon GMT or BST (whichever is applicable) on the date specified. For all discount codes and offers the end time is always based on GMT or BST. 

The United Kingdom is the governing jurisdiction for SocksFox.

A SocksFox e-gift card discount code can be used across the site, on one occasion only and is valid for six months from the date of e-gift card dispatch.


5. 60 Day No Quibble Returns

You may return any items purchased from us for whatever reason, even if you just change your mind, as long as you send them back within 60 days of receiving them. Products must be returned in their original condition, unworn with tags attached and the packaging undamaged and complete.

To ensure you order the correct size and colour of an item we would advise the following. As different Countries and Brands have their own size systems, before placing an order we advise that you check the size guide provided for each item in the Size Guide tab to ensure you are ordering the correct size. Colour swatch samples and photographs are provided as a guide only. The colour you see on your screen may not be an accurate representation of the item's actual colour due to inconsistencies in how display screens reproduce colours. Ordering the wrong size or a colour not being to your liking does not mean that the item is classed as being faulty.

The cost of return postage for damaged, faulty items or if we have made an error will be refunded to you. Return postage for items you choose to return will not be refunded.

When returning products we advise you use Royal Mail First or Second Class and obtain proof of postage. If you are returning items from overseas we advise you use the equivalent Airmail service provided by your countries postal service and obtain proof of postage. If you choose to return items by a tracked service or courier you need to gain approval from SocksFox, otherwise we will only refund the amount it would have cost to return the items by Royal Mail First or Second Class or the equivalent Airmail service.

For Customs duties on Returned items please also refer to section 8 Customs of our Terms and Conditions.

Gift cards are non-returnable & cannot be refunded.

For more information on our Returns and Cancellation policy please see here.


6. Prices and VAT

All prices quoted are for new products. All prices are based on the Great British Pound (GBP / £) but, for your convenience, can be displayed in the Euro or US Dollar equivalents at ruling exchange rates on the website.

All payments are processed securely through either Braintree or PayPal. Your order payment will be based on the Great British Pound (GBP) amount. When processing your payment you can choose to pay in an alternative currency, to GBP. In this case the amount to be paid may vary slightly as Braintree and PayPal will apply their own exchange rate.

The prices on our website are the same whether you purchase from within the United Kingdom (UK) or from outside of the UK. Within the UK all prices include VAT. For purchases made outside of the UK prices do not have VAT included; the item price you see is the price you will pay.  

All purchases must be paid in full before dispatch. SocksFox will continue to own, and reserve the right to repossess any goods sold from the website until payment has been received and cleared in full.

Whilst we endeavour to ensure all pricing is accurate and correct very occasionally errors may happen. On processing an order if it is realised that the correct price is lower than that stated on the website we will adjust your payment to the lower amount and dispatch your order. If the product's correct price is higher than that stated on the website, we will contact you for instructions before dispatch.


7. Dispatch and Delivery

SocksFox aims to dispatch items the same or next working day. If demand exceeds our stock holding dispatch may be delayed by around 7 working days. If this applies to your order or there is an availability issue we will be in touch by email. At SocksFox, offering an extensive range of styles, colours and sizes at competitive prices to customers in both the UK and Worldwide is what sets us apart from many other retailers. To be able to do this we are unable to hold in stock all items all of the time and in our experience most customers are happy to wait. If immediate dispatch is a priority for you please contact us for current availability.

The postal service selected to deliver your order will be the best one to ensure a successful delivery and a signature may be required as part of that service. All packages are sent using a tracked service. Information on how your package is progressing can be obtained by contacting the SocksFox Customer Service Team.

Estimated Delivery Times: UK Standard Delivery: 2-3 working days; Europe Standard Delivery: 5-7 working days; Rest of the World Delivery: 8-13 working days.

For packages being sent to Europe and the Rest of the World once a package arrives in the destination country for many orders the national postal service will complete the final delivery. If your order has not been delivered by 10 working days from the date of dispatch, 15 working days for Europe & Rest of the World, please contact us and we will look into what has happened to your package.

Whilst most International deliveries are made successfully within the above timeframes unfortunately this is not always the case due to circumstances outside of our control. Sometimes delivery may take up to 6 weeks and for this reason a package is not deemed to be lost until 6 weeks from dispatch have passed.

Non delivery of a package (UK or International) cannot be investigated after 10 weeks from the dispatch date due to carrier tracking limitations. SocksFox will not provide a replacement package or refund if first contact has not been until after 10 weeks from dispatch. 

Any delivery dates are given in good faith. Zapzero Ltd accepts no liability for delays resulting from occurrences outside its control. These include, but are not limited to acts of God, strikes, lockouts and delays by suppliers. Your products will be dispatched to the shipping address as stated in your order confirmation email. It is your responsibility to ensure the shipping address for this order is correct.

It is the customer's responsibility to inform us of any change of delivery address immediately. Unless instructed otherwise your order will be dispatched to the shipping address as shown in the order confirmation email you will have been sent.  SocksFox accepts no liability for dispatch made to the wrong address. Please note that if you request delivery of your order to a designated place (for example in the porch, by the green bin, over the hedge) for if you are out when delivery is attempted and subsequently the order goes missing SocksFox does not accept responsibility for non-receipt.

If delivery of an order is not achieved due to refusal at the delivery destination as nominated by the customer, when the shipment is returned to us a charge will be deducted from your refund to cover any return costs incurred by us.

Please note that due to U.S. Trademark Restrictions we are unable to sell any Burlington items to customers with a U.S. shipping address.

8. Customs

For items ordered for delivery overseas you as the recipient are deemed the importer and you may be liable for local customs, import duties or taxes ('duty'). The amount of duty depends on the type and value of goods and some items can be imported without paying any duty.

For all packages destined for delivery outside of the United Kingdom it is a legal requirement that SocksFox declares the full value of the goods (not including delivery costs).

Each country's customs policies are different and you should contact your local customs office for more information. Any additional costs for clearing customs must be paid by you. Unfortunately we have no control over these costs and cannot predict what they may be.

SocksFox will not be responsible for any local customs, import duties or taxes that may be levied when the goods enter the country of destination.

When returning any goods from overseas, please clearly mark the package on the outside with 'RETURNED GOODS' Unfortunately if any incoming customs charges are incurred as a result of this message not being added a charge will be deducted from your refund to cover the costs incurred by us.

If delivery of a shipment is not possible due to import duties not being paid, when the shipment is returned to us a charge will be deducted from your refund to cover any return costs incurred by us.


9. Your Statutory Rights

Your statutory rights are not affected by these terms.


10. Zapzero Ltd  

Please do not send any returns to the address below, see here for the SocksFox returns address.

Registered Office Address:
1-4 London Road
PE11 2TA
United Kingdom

Registered in England and Wales: 4805063

VAT Registration: 843357028

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